About SOMX Pickleball
Bringing premium coaching, competitive opportunities, and unforgettable experiences to pickleball players of all levels. Founded with the vision of elevating the sport in Canada and beyond, Somx is more than just a brand.
Maxim Thifault
Assistant Coach & Junior Program Lead
Max brings the energy, positivity, and leadership that fuel Somx’s youth development programs. As Sam-Luca’s younger brother, he’s been part of the Somx vision from day one and plays a key role in organizing and running junior camps, beginner clinics, and group training sessions.
With a strong athletic background and natural ability to connect with young players, Max makes the game fun and approachable while helping athletes build strong fundamentals. He will complete his ITPA Level 1 Certification in May 2025 to expand his role as a certified performance coach.
“I want every kid who picks up a paddle with us to walk away more confident and excited to keep playing.”
Sam-Luca Thifault
Founder & Head Coach
NCCP Level 1 & 2
Sam-Luca is the founder and driving force behind Somx Pickleball. With a background in high-level competitive sports and a deep passion for coaching, he launched Somx to bring a new standard of professionalism, energy, and creativity to the pickleball world.
He holds both Level 1 and Level 2 NCCP Coaching Certifications from Pickleball Canada, and will complete his ITPA Level 1 Certification in May 2025. Sam-Luca leads all on-court training, league development, and brand strategy.
His mission is to help players improve through thoughtful coaching while building a dynamic community through youth camps, leagues, private sessions, tournaments, corporate events, and travel experiences. For him, it’s about more than just playing—it's about helping people create lasting memories through sport.
“SOMX is a platform to connect people through pickleball—whether they’re learning, competing, or traveling the world with a paddle in hand.”
Alexandre Thifault
Assistant Coach & Operations Support
Alex, the father of Sam-Luca and Max, brings a lifetime of experience in sports, coaching, and team-building. As Assistant Coach and Operations Support, he plays a vital role behind the scenes and during live programming—helping to manage equipment, supervise sessions, and support the execution of leagues, clinics, and tournaments.
He will also be completing his ITPA Level 1 Certification in May 2025, further contributing to on-court development and coaching. With a strong work ethic and hands-on leadership, Alex ensures that Somx operations run with efficiency, professionalism, and heart.
“Being part of Somx with my family is a privilege. I get to help others grow while doing what I love alongside my sons.”